Chalice believes advertising AI should be controlled by advertisers.

Our software is designed to reside in your adtech stack, enabling you to create your own algorithms and deploy them wherever you want, with no information or outputs hidden or withheld. For these reasons:

Chalice does not collect user data.
Chalice does not pool your data with other clients'.
Chalice claims no rights to your data.
Your training data stays yours.
The bid instructions you create with Chalice are also yours.