Who needs a custom algorithm, anyway?
Brands govern their purchase decisions to make sure every dollar spent aligns with the brand's values and risk tolerance. At Chalice, we think media algorithms have been an exception to this rule for too long.
All of these problems are the same problem:
Ads on MFA and children’s content
Inefficient supply paths and high carbon emissions
Low ad attention, fraud, and poor viewability
Lack of publisher diversity
Excessive household frequency
Low incrementality
Why Choose Chalice?
True Customization: You have complete control over the data, measurement, and analytics that power your AI. Your unique strategy directly shapes your algorithm and the decisions it makes across platforms.
Bring Your Own KPIs: You choose and measure the KPIs that matter most to your business, even if they live outside of the platform.
Transparency and Auditability: Chalice offers full transparency into algorithmic decisioning, providing you with an AI education, and results you can trust.
Data Protection: We take data privacy seriously. Chalice claims no rights to your data and never merges it across clients, ensuring your proprietary information remains secure.
+10%
Brand Share
Genesis Motors, 2023
+1.5%
Sales Lift
The Hershey Company, 2023
3X
Incremental Lift
Major Finserv Brand, 2024
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Ready to leave your competition behind? Contact us to start owning your ad buying success.